Freedom Tree, the beloved design brand from Mumbai, opens its doors in Hyderabad’s Jubilee Hills this week. Freedom Tree’s contemporary, colorful, and bold products from home décor, to printed fabrics, to handcrafted furniture are designed and made in India. Trendy color coordinated collections are designed to infuse a cutting-edge style in an approachable avatar. Step into this unique and inspiring concept store where a bright and colorful welcome awaits, with endless eye candy and exciting decorating options for your home or office.
Spread across a converted traditional Hyderabadi home, Freedom Tree is housed in a ground floor space with a simultaneously modern industrial feel and warm traditional homely vibe. As you walk in through the deep green wood and glass paneled exterior, you’re greeted by a sprawling foyer with a raw and contemporary feeling. The store is laid out with settings for each room of the house: living, dining, and bedroom settings fill the space, with the latest seasonal furnishing and ceramics collections on display. Walk through past glass facades and angular concrete that hint at greenery outside and the warmth of the home within. Explore special displays for signature Freedom Tree categories such as cushions, bedlinen, rugs, fabrics, décor, and lighting. Don’t miss the kitchen stacked with delicious hand-painted ceramics and a small wardrobe with a hidden surprise: brightly colored and printed resort shirts.
What to expect
Freedom Tree offers an extensive range of eclectic “colour design” furniture, tableware, textiles, floor and wall coverings, lighting, home fragrances and other home decor accessories. It draws inspiration from the modern and natural world around us, exploring the forms and narratives of nature, seasons, the city and social life. Every collection, every design, comes with its own story. Customers can pick from multiple options across collections to create their dream home. The brand helps its clients achieve an ‘easy, relaxed home’ look and feel with signature colour palettes, strong print direction, and a quirky, curated product mix, all meant to make design accessible and suited for everyday living.
At the Hyderabad store, expect signature Freedom Tree collections such as Imaginarium–a journey into a dreamscape of creative possibilities for the home. Here, lies a juxtaposition of old and new with unexpected contrasts in form, texture, and print. You also can’t miss the Chasing Monsoon collection, a calm balm of printed and horizonal blues and abstract modern greens to cocoon you. The seasonal collection includes lush bedding options, from bedcovers and dohars to cushions and cozy throws made from textured tweeds.
Mombaye City a graphic monochrome ode to the city by the sea. Discover the hand painted dinnerware collection designed nearly 30 years ago, a classic Freedom Tree ceramic set. It can be paired with the just-arrived ColabaServerwareseries with a similarly monochrome graphic style that celebrates design and the process of artistic creation.
The Design Studio
Freedom Tree’s The Design Studio is based in the gritty heart of industrial Mumbai. The team of young and energetic designers illustrates, styles, and designs all of Freedom Tree’s products in-house, fusing local and international design trends with a rich tradition of handwork and traditional techniques. Originally India’s first trend and color consulting studio, Freedom Tree has grown into a chain of joyous home stores with an online presence. Freedom Tree’s design expertise allows it to support customers with special services such as styling, design advisory customization, corporate, and personal gifting. They also work very closely with corporates, architects, interior designers, hotels, restaurants, and real estate companies on a variety of projects that include customized styling and looks, as well as customized product design and production. Freedom Tree Hyderabad will offer styling and interior services in the form of looks, moodboards, product recommendations and customisation for consumers.
About Freedom Tree
Headquartered in Mumbai, Freedom Tree was founded by Latika Khosla in 2002 as India’s first colour and trend consulting studio. In 2010 it evolved into a retail brand with contemporary and colourful home decor. Blending global (trends) with the local (craft and textiles) to create a line of modern, vibrant design destination — Freedom Tree wants to make “good design everyday” accessible to not only the Indian market but also a discerning global audience.
In order to help and preserve traditional handcrafted processes and the livelihood of artisans that create them, Freedom Tree works with creative partners to design and produce these exquisitely contemporary, joyously crafted, and sustainable products for each and every home. All Freedom Tree products are 100% made in India, and use natural materials, textiles, and wood. Everything is designed by the studio and handcrafted with coordinated looks that promise a quality, finished work.